Outlined below is a more extensive and structured version of what used before for a test post that has generated over 177,000 pageviews, outranked AOL and Entrepreneur.com on multiple occasions and still generates 900+ page views per day. Over 80% is search engine traffic. It’s not my craziest content strategy, but it worked.

That would look like this…

See that signup box in the sidebar? That’s waiting for you, so I can show you the latest strategy I’m testing.

I’ll expand on all/some of the points in separate articles over time.

There’s a lot of theory and ideas contained within; you have been warned.

If you are yet to start a blog. Get a domain and hosting, start an email list and get started!

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This article details processes to help improve the pairing of keywords to your content by uncovering the intent behind a search. Exploring semantics.

What is the intent? To be educated, to find a price, to compare brands, to compare products and/or services and so on. I do use tools to help with keyword research.

This should be your #1 priority. Makes sense, given Google stresses the most “relevant” content ranks highest? Yet I see little mention of it on page 1 results for the very term I’m “trying” to serve. I focus on blog posts, but don’t be afraid to diversify your strategy.

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Only writers need to worry about search engine optimisation, right? As a designer, you just need to worry about making the pages look all pretty.

Nope! Your work is every bit as crucial for SEO as the writer’s is.

Picture this

Search engines can only ‘see’ words rather than images, but that doesn’t mean pictures aren’t crucial to successful SEO. You simply need to make good, descriptive use of image alt tags – search engines will read these and, the better your descriptions, the higher up the rankings your page will go.

Imagine someone was looking for information on Van Gogh’s famous painting, Sunflowers. And – hey – you run a website all about classic art…

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