Are you afraid of of Pandas? Quality content is still king!

Are you afraid of Google Pandas? Quality content is still king!

Google has been rolling out some massive changes for over a year. If you haven’t been affected in the SERPs, the chances are, you won’t be. It has only affected a small percentage of sites.

23 Google Panda updates have been put into place now. The latest was 21^st December, 2012.

Websites that will be consistently downgraded are ones that:

• Use unnatural and black hat SEO techniques
• Publish on-page content that has little or no value to the reader

Black hat SEO did work, for a while. There have been a range of sites that have used these methods to boost their SERPs. Some have paid for 100s of links every month. Trying to force a ranking with such a technique, is not going to be looked on as favourable by Google. If it’s not natural, then avoid it!
Poor content is a killer! Blog posts related to skateboarding that explain what a skateboard is, with a few keywords stuffed in, and are providing no value. Readers are likely to want to know who won the skateboarding vert event at the X-Games or articles such as “Best Value Deck of 2012”, with some solid advice.
Blog networks that focus on producing masses of low quality content, for the sake of selling links are one of the first to be hit hard. Don’t let your business incorporate the above unnatural techniques to rank, but don’t be associated with these low quality sites either.

Don’t let a Panda kill your business!

• Develop content based on what your readers need to know
• Don’t focus on SEO now; it will change
• Focus on quality and not quantity
• If it’s not worth knowing, don’t post it

Don’t be afraid of the Google Panda updates. They are there to help business owners increase the value of their business and weed out spammers! If anything, they will help the web and content get back to what it should be; useful!

Keep generating impressive content and retain rankings!