How Pushing Customers Down E-Commerce Sales Channels Can Increase Sales

We have successfully set-up, managed and sold e-commerce stores in the past. One of the main factors that allowed us to run these stores effectively and increase web sales was actively pushing consumers down the e-commerce sales channel, even those that rang us to place an order. Thinking of launching a store for your online business idea is one thing, creating one that is successful though, is actually quite hard to do!

increase-Web-sales

Do you really need a phone number if you have an online store?

Most consumers will look for an address and telephone number before placing an order with an e-commerce store. A phone number alongside an address gives your potential customers the confidence they need to make a purchase. Phone numbers are still as important now as they were before the e-commerce stores were alive.

How can you push telephone sales through your e-commerce store?

It would be rude to greet a customer by sounding uninterested and pointing them elsewhere.

You have a few options here:

  • Offer a discount
  • Explain your loyalty discounts
  • Free competition entry

You can see the pattern occurring here; incentives…

Offer customers an incentive to go to your website. A discount code could just be a 5% one off that you change every week. Once a customer realises how simple and easy the process it is, they will continue to order online.

It’s really important to push all orders through online sales channels, and here is why…

Increasing capacity and efficiency

When a business hits its capacity, something needs to give. You need to increase your staffing levels to meet the increased demand. The problem is, just one month later, if sales dip, you are stuck paying those extra employees.

Pushing telephone sales through your online sales channel will save your company time and money by ensuring you do not:

  • Have to directly speak with the customer to produce revenue
  • Go through the time consuming process of manually inputting order details
  • Risk data entry errors due to the above
  • Have to employ extra staff members to deal with increased sales volume

Boosting revenue

If you are using clever shopping cart software, you will be automatically up selling to your clients to try and increase web sales.

Under the product listing you could have “Other customers also purchased…” with 3-4 products listed; the same happens at the checkout.

Customers buying bicycle inner tubes will suddenly realise that they do in fact, need a puncture repair kit and dust caps.

Better still; consumers will browse through other products on your site. Although they might have come for an inner tube, they might not be able to resist the offer you have on tyres!

Statistics from Econsultancy shows that up selling products could boost revenue by around 4%…4% for nothing!

Propel exposure

One of a business’s best marketing tools is recommendations. This only comes about when a company has a solid customer base that likes the service and/or products that they receive. A customer placing orders via the internet, in comparison to another method such as in-store or telephone, is more much likely to give the company exposure.

Why? People are lazy and sharing information on the internet is easy. You can expect your business to get much more exposure via social media platforms thanks to pushing your customers down your online sales channel; leading to more sales.

 

18 Internet Business Ideas To Make Money Online

Starting up a business is by no means an easy task. If you want to learn how to make money online, you need to have good business ideas, but you also need a great marketing plan. The good news is with a domain and hosting, alongside some basic skills, your ideas can become a reality. Each of the internet business ideas below are competitive niches, so make sure you go in with all guns blazing!

>>> Last year I made $172,000 online, I’ll show you exactly how I did it HERE.

1. Become an affiliate

Learning how to earn money online as an affiliate isn’t easy. But there are lots of people worldwide that are making over $1,000,000 a year doing it. Most will not be a successful unless they have some formal help and training. Affiliate stores are web stores where people purchase items on a site, but through a third party.

Amazon is one of the most popular affiliate programs in the world, and it’s getting more popular by the day, but it really shouldn’t be considering the commissions are so low! It’s not just Amazon that you can affiliate with; there are 1,000 affiliate programs to choose from. Although Amazon can be lucrative, there are some much better options out there, allowing affiliates to earn up to 75% commission in some cases! Work in your own time

  • Build multiple sites
  • Work in your own time
  • Focus on product niches that you have an interest in!

Example

CLICKBANK UNIVERSITY is a great resource for anyone looking at starting their journey in affiliate marketing. The email marketer’s best friend is their email list; you have to have an email list! I use Aweber to collect subscribers.

2. Start an ecommerce store

At the forefront of the internet revolution has been ecommerce stores. Nowadays you can get an easy to use, fully functional ecommerce store design for as little as £500; then you just need a domain and hosting. Of course, how much you profit depends on your methods and effectiveness of marketing which might include:

  • Print media
  • PPC (pay-per-click)
  • SEO (search engine optimisation)
  • Networking
  • Event sponsorship
  • The list goes on…!

SaleHoo is a great resource when it comes to finding suppliers and learning how to sell online!

Example – Zappos

You might not have even heard of Zappos, an online shoe store. Well, that goes to show how big the internet really is and how big your online business could be. Maybe it might even come to close to the acquisition of Zappos by Amazon for a reported $900,000,000.

3. Earn Cash From Blogging

Starting a blog isn’t as hard as you think. All you need is hosting and a domain. To make money online from a blog you need to gain large amounts of traffic from a specific niche. See how I do it here. You can earn cash using:

  • AdSense
  • Selling banner advertisements
  • Affiliating to sites such as Amazon & eBay (see #2)
  • Offer premium services or member areas

Example – TechCrunch

TechCrunch is a popular Web 2.0 blog and makes a reported $200,000 per month. Originally started by Michael Arrington, it was eventually acquired by AOL for a reported $25,000,000. There is money to be made by blogging and it’s cheap one of the cheap and easy home based businesses to get started with.

4. Sell on eBay

Selling on eBay successfully is not easy. You need to be able to able to target a niche where the profit margins are high and competition is low. If you pick the right product (particularly unbranded products) you have a chance to import items and make huge profit margins. SaleHoo is awesome for finding suppliers.

Example – Linda’s Stuff

There are some extremely large sellers on eBay. Take “Linda’s Stuff” as an example, with around 150,000 items online and nearly 350,000 confirmed sales.

5. Train and mentor

Perhaps you have a specific skill set that you could teach. There are hundreds of skills that can be taught over the internet, especially due to the fact that services like Skype are free.

You might have to offer a free service now and build a freemium model (offer free accounts with limited features, then charge for upgrades) for the future in order to make some large amounts of cash. It’s one of the good business ideas for those with extensive amounts of knowledge. You could:

      • Teach a language
      • Offer marketing training
      • Help improve writing skills
      • And more!

Example – Code Academy

Although it is only in the early stages Code Academy is going to be one of those online training centres that really stands out from the crowd. More than one investor has seen the potential that is has with the Academy getting over $12.5m in investment within the first 12 months, including investments from Richard Branson and Yuri Milner.

6. Become a drop shipper

Drop shipping is fairly similar to running an affiliate store. You act as the mediator without ever touching the product. The difference between a drop shipper and affiliate is that the sale with drop shipping websites is not completely managed. You might have to set up systems to automatically make a purchase with your drop shipping company, in order for it to be sent directly to the end consumer.

Example – iPhoneStore

There was a sale confirmed on Flippa a few years ago for iPhoneStore.com. It was producing nearly $30,000 in revenue every month and sold for $90,000.

7. Paid blogging

With over 350,000,000 websites on the internet, there is a huge demand for content. If you have experience or skills relating to writing, offering a blog posting service could be for you. Lower paid projects might start at around £1 per 100 words, with quality focused projects being in the £2.50-10 per 100 words range. Sites like People Per Hour and Elance are great for picking up paid writing gigs, without actually having a website.

You can get my 5 step guide to making $172,000 in 12 months for free here.

Example – Vibe Tech Media

You’ll notice my bio at the end of the article, as well as details on the homepage.  I make a full time income from blogging for digital marketing agencies. I get leads thanks to my simple landing page.

8. Become a virtual assistant

A virtual assistant is a great job to have if you want flexibility. You’ll be able to maintain multiple clients at once which mean you can easily fill gaps in your week or work overtime if you need to. A virtual assistant will generally charge £15-20 depending on the specifics of their job role. Expect to be assisting with tasks such as blogger outreach, product listings, research and responding to emails.

Example – HM Virtual Assistant

Check out the story of a Mother that managed to fit her work around being a parent here.

9. Offer web design

Nearly every company is now looking to build a website. In fact, even those companies that have a website are looking to make sure that theirs looks bigger and better than the competition. You can learn how to earn money from home with practically no investment and this is certainly one of the best business ideas for someone wanting huge amounts of flexibility.

You can learn the basics of coding on CodeAcademy and do specific online web design courses to build up your skill set. Sign up to freelance sites such as People Per Hour and start building up your portfolio! This portfolio might even lead you into a high paid job!

Example – City College Brighton

Many of the students from City College Brighton have gone on to be successful freelance web designers, and you could do the same!

10. Deal in domains

You’ve heard of antique dealers and even car dealers, but what about dealing in domains? Domains are internet real estate and like real estate they could be considered as an investment. Don’t just buy any domains, spread your risk with a portfolio and make sure you hold out for the highest price possible.

Learning how to connect with the end consumer, rather than other domain dealers, will enable you to get the highest price possible for your domains.

Example – Domaining.com

If you are not familiar with some of the prices that domains have been sold for, then the all time list here is worth looking out. Checkout hotels.com, which went for $9,500,000! One of the highest domain sales back in 2012 was silver.com which sold for $875,000.

11. Outsource

How about setting up a business that focuses on outsourcing? Most successful service providers on the internet find that they need external help at some point. They might have a blogging client that requires logo design. They might have a guest posting service client that needs web design . Instead of actually providing the services personally, you could outsource and take a profit margin of your choice! Make sure you learn how to outsource first!

Example – Copify.com

Copify is an example of a company that uses outsourcing. They source writers and they source clients. They connect the dots to create an online business deal and take their profit margin.

12. Trade currencies

Every day, there is a huge fluctuation in FX markets. If you have a combination of technical and fundamental analytical skills and some cash flow, you can become an online currency trader. Places like www.forexfactory.com are great for learning the basics. Remember, this is leveraged cash, so if you make the right decisions, you have a chance to profit big! At the same time, the risks can be high if you don’t have a money management strategy in place.

Example – Bill Lipschutz

Bill Lipschutz is considered to be one of the best FX investors of all time.

13. Build apps

Again, CodeAcademy will give you good grounding in coding languages. Expect to train for 12 months before being able to build apps that are going to achieve lots of sales. There are a few options when it comes to building apps…

      • Bespoke basis for clients
      • Sell based on a fixed fee (multiple licenses)
      • Charge a monthly fee

Example – Summly

Looking to hit the jackpot? Checkout this recent acquisition by Yahoo! to buyout Summly for $30,000,000…from a 17 year old!

14. Offer telemarketing

Telemarketing services are great for appointment setting as well as creating warm leads. More and more companies are looking to outsource their marketing efforts and this is where you could fit in. Telemarketers charge £15-30 per hour depending on the size and type of operation.

Example – DM Concepts

DM Concepts is a telemarketing company that has managed to achieve some fantastic statistics. The higher quality the service you offer, the more you are going to be able to charge!

15. Create videos

UK spend on online video has seen 13.5% year on year growth, and now exceeds spend on TV advertising.  (PriceWaterhouseCoopers) Hundreds of statistics like this have meant that businesses have to produce videos. Well, they don’t have to, but if they don’t, they are going to be missing out. Video platforms are just another avenue to acquire potential consumers. You can offer video packages from £50-5,000 and beyond. Select your target market and market to them effectively.

Example – Old Spice

If you can couple video production with the ability to be creative, you can make videos go viral. If you can do that, your £500 video is going to be worth £5,000 or even £50,000 to a client. Checkout the results from the Old Spice video campaign!

16. Manage social media profiles

Social media is an important part of any online business. The problem? Time! Most business owners simply don’t have the time to be involved with Twitter, LinkedIn, Face Book and other sites, in a pro-active way. That is where you can help.

If you can engage clients and build up attractive social media profiles, then you will be able to attract clients, which makes this a service with value. Again, these projects are posted on freelance sites such as People Per Hour and Elance on a regular basis, so you can start building up clients straight away! Check out these amazing statistics for LinkedIn!

Example – Clorox Bleach

If you can consistently provide companies with successful social media campaigns and improve their profiles, they will pay. Clorox Bleach had some huge success with one of their recent social media campaigns.  

17. Create valuable resources

The sites that hold the most value on the web hold the most valuable content. Face Book holds information about what hundreds of millions of users. YouTube possess millions of funny, educational and controversial videos. If you can create a website that focuses on offering valuable resources, then you just might be onto a winner.

Remember, you can offer the freemium model mentioned previously if there is no scope to achieve high advertising revenue. You could even be teaching others how to make money online, while doing exactly the same thing for yourself!

Example – Shopify

Shopify is a great example of the freemium model. By offering some applications for free, they get exposure for their whole business. Since the company was founded in 2004, they have acquired 30,000 customers, including Pixar and the Foo Fighters. Their revolutionary “build-a-business” competitions in the past have produced over $70,000,000 in revenue for over 14,000 entrants.

18. Translate

There are over 300,000 translators in the world for a reason; they are needed. In a world where more and more companies are using outsourcing, those that speak other languages are indispensable. Whether you are negotiating deals for an import-export agent or replying to company emails, there is work out there.

There are opportunities to work part time with small companies by networking on freelance sites, or to set up professional translation services using remote call centres and Skype.

Example – Cloudwords

Cloudwords is one of the many companies that is taking advantage of the $30billion that is spent worldwide on translation related products or services.This is one of the more complex work from home ideas out there, simply because from day 1, it’s likely clients will be small to medium sized businesses trying to negotiate deals abroad. The market it is there, now you just need to find your niche.

 

7 Small Business Funding Options For 2013

Cash is king, especially in an unstable economy. Having the power to be flexible and adapt is what allows many businesses not just to stay afloat, but to grow. Maybe you want cash injection to use an SEO company to develop quality web content, or invest in a new website?

There are plenty outside of the box small business funding options, which are suitable for funding a business of any size. Funding is readily available throughout the world.

Let’s take a look at a few of the options that are available…

vibetechmedia-money

Sticking to the tarmac roads…

Business Loans

This is what most people automatically relate to when they here the words “business” and “finance”. The borrower will pay back the loan over an agreed period of time. Whilst this does allow the borrower to plan finances, thanks to the fixed monthly repayment, getting a business loan is not particularly easy.

Asset Financing

Asset financing is slightly different to a business loan. The business will be borrowing based on the value of their asset; which the lender will use as security. The amount that can be borrowed from the lender will depend on the current and future value of the asset.

Going off the beaten track…

Don’t feel that you have to stick with traditional methods of funding a business. There are plenty of out-of-the-box ways to fund a business which could actually be more suitable to your business and your current situation.

Angel Investors

There are hundreds of investors, ready to put their money where their mouth is. What are they waiting for? They are not just looking for a business idea; they are looking for an individual that they can invest in as well. The greatest business ideas can fail without the right minds behind them.

You’ll need to have:

  • A great business plan
  • Clear and realistic projections
  • Extensive market research data
  • Knowledge of your industry
  • An outstanding USP

Here are some online investment portals to get you started:

Crowdfunding

Can’t manage to coax thousands of pounds from one investor? Crowdfunding might be the answer.

Crowdfunding platforms allow groups of investors to pool together to make a combined investment in start-ups, established companies and other projects that need financial investment. Here are some of the top Crowdfunding platforms that are worth considering:

Competitions

The internet is a wonderful place; without it many of today’s 21st century enterpuners would never have been born. Competitions like the one offered by Shopify, give people the chance to get their business off to an amazing start.

Government Funding

Details can be found on the Gov.UK – Business Support Finder and on Small Business.co.uk.

Prince’s Trust

The Prince’s Trust has been designed to help business ideas get off the ground. No finance? No problem! The Enterprise Programme is designed to help those that are 18-30 understand:

  • There business is viable
  • Self-employment is really for them
  • What help, advice and finance options are available

Conclusion

It’s always worth evaluation a few of the different funding options that are available before choosing just one. In fact, most businesses will have the opportunity to utilise 2-3 different methods of funding.

 

The Top 10 WordPress Plugins That You Should Be Using

Whether you a complete newbie, or seasoned expert with coding, SEO and design, WordPress is a great CMS to use. This blog uses it!

WordPress offers a simple and easy to navigate user interface, but best of all, there are thousands of plugins available.

Top-10-Wordpress-Plugins

After WordPress installation, you should really make the most out of what we consider to currently be the top 10 WordPress plugins:

#1 WordPress SEO by Yoast

WordPress SEO by Yoast is among the most popular WordPress plugins of all time. It has received over 4,400,000 downloads and continues to improve every single year.

The current list of features includes:

  • Check out the feature list:
  • Post titles and meta descriptions
  • Robots Meta configuration
  • Canonical
  • Breadcrumbs
  • Permalink clean up
  • XML Sitemaps
  • RSS enhancements
  • Edit your robots.txt and .htaccess
  • Clean up head section
  • API Docs

#2 Akismet

Internet spam is a pain and ongoing. Akismet is a quick and easy way to delegate spam management! It’s a one click install and Akismet will then monitor your blog for spam 24/7/365!

Once Akismet is installed, it will monitor comments, track and pingbacks. It is a great time saver. They cross reference requests using their own web service to determine which are spam items and which are not.

#3 Shareaholic

We all know the significance that social media has in business today. If you actively promote sharing your pages and posts, you’ll see your social media exposure increase.

Shareaholic does that for you. It allows users to go directly to the social media site they use and share the page or post that they are reading. Here are some of the features:

  • Analytics
  • Recommendations for related content; increasing page views
  • Share counters
  • 15+ languages

#4 Simple 301 Redirects

With Google algorithm updates having a huge impact on sites across the globe, a lot of companies are focusing on restructuring their sites. Of course, the downfall of this is that link juice from old pages is going to be lost, or is it?

Using Simple 301 redirects, you can setup a redirect from one page to another. Link juice and page rank is preserved. So, if you are avoiding restructuring because of the current weight in search engines, Simple 301 Redirects could be the answer.

#5 Contact Coldform

Contact Coldform is one of the many contact form WordPress plugins that are available. Not only is this extremely easy to use, it actually blocks spam requests.

Features include:

  • Customisable using coldskins or custom CSS
  • Custom confirmation, error and spam messages
  • Works without JavaScript

#6 WP Affiliate Platform

Blogs can be a huge source of income. Some of the top bloggers in the blogosphere make a full time income from affiliating with other websites. They can be huge sources of traffic and revenue for businesses, that only payout, when the referrer makes a sale. If you want to create an affiliate program, then WP Affiliate Platform is going to be your plugin of choice!

#7 Google Analytics For WordPress

From the creators of WordPress SEO, Yoast, comes a great Google Analytics plugin. If you are looking to add Google Analytics to your WordPress blog, then this is certainly going to be the quickest and easiest way!

#8 Exclude Pages

If you have a WordPress website that is similar to ours, then you might need to exclude pages from being visible. This is a great plugin that allows you to do that quickly and easily.

Once the Exclude Pages plugin is installed, you’ll see the “Exclude Page” or “Include this in lists of pages” on the right hand side of your WordPress backend for that particular page.

#9 WordPress Simple Paypal Shopping Cart

Using the WordPress Simple Paypal Shopping Cart means that you no longer needs to spend thousands on custom coding for your online store. This plugin allows users to add and remove items from their cart in one click. All payments are then processed via PayPal.

#10 WP Super Cache

Having a speedy blog doesn’t just help with SEO, but also with conversions. With so many websites out there, readers aren’t going to stick around for more than a few seconds to wait for a page to load. WP Super Cache avoids using PHP scripts by generating HTML files, speeding up your website considerably.

So there you have it…10 of the best WordPress plugins available; plenty to get you started with!