Making A Video For Youtube – Is It Really Worthwhile?

If you are considering making a video for YouTube, then it’s worth absorbing a few stats first.

Did you know that 80% of video results are from YouTube?

40% of people will respond better to visual information than plain text (Source: Zabisco)?

YouTube currently gets around 4 billion video views per day. If you are not producing videos, you are missing out on a huge supply of traffic.

Fact: Videos rank in Google, just like any other webpage!

Check out the first 4 results for “2013 extreme sports”, they are all videos and they are all on YouTube! The same goes for thousands of other searches on major search engines. If you can produce a unique video idea that is engaging, it is much more likely to get shared than other forms of content and therefore, it will rank higher in search results.

Making a video for YouTube allows you to link directly back to your website. You can drive traffic from a new platform that was previously, untouched by your business. Better still, if you create a video that goes viral, you could see some excellent links coming your way!

There is more than one way to get content out there.