Not Doing E-commerce SEO? Here Is What You Could Be Missing Out On!

Let’s break down a niche quickly and see what it could mean in terms of sales and profit for your company…

We actually have experience running a store and doing ongoing e-commerce SEO; it really pays dividends.

Here is an example of an incredibly small niche in the extreme sports industry; motocross.

Based on local (UK searches) and exact match keywords (the exact phrase, not a variation), here are some figures (as of 03/06/2013):

Keyword	Monthly exact local   searches
Motocross helmets	1,000
Motocross gear	1,300
Motocross boots	590

 

Using e-commerce search engine optimisation for just 3 key phrases, there is the potential for just under 2,000 visitors per month.

• Based on research here, you can expect a click through rate (CTR) of 42.13% for being 1^st position for a keyword.
• With 1,890 searches, your site would receive 796 visitors per month in 1^st position.
• The average order basket for online shoppers in the UK is around £81.00, with these stores getting conversion rates of 4.35%. (New Media Trend Watch).
• This would mean that by ranking for just 3 search terms mentioned above, that would create 415 sales a year and £33,656 in turnover.

Now we know that this niche has hundreds of smaller search terms getting 200-500 searches per month that can be ranked for. By ranking for the initial 3 search terms (all covering “motocross”), the site will become stronger in the niche on the whole. Ranking for the other phrases therefore would not difficult.

With a solid search engine optimisation campaign in place, it would be reasonable to say that within a year of implementing e-commerce SEO, the site could be ranking in the top 10 for 100+ of the most popular related phrases.

Of course, all of these figures do not include customers that return in the future.

Now consider some other products and niches, maybe you even sell some of these products but are not ranking for the key phrase.

How much annual revenue could this produce for your company based on the stats mentioned above?

 

Keyword	Monthly exact local   searches	Potential revenue
Walking shoes	5,400	£96,192
Winter coats	9,900	£176,352
Office furniture	27,100	£482,743