Discard that email to a webmaster offering a guest post opportunity and hold off on employing a full time SEO. Your website isn’t ready to be promoted. Learning how to improve a website is certainly not easy. Web page optimisation will help to ensure your sales are at their maximum, at all times.
It’s amazing to see how many websites are still in their development phase, yet business owners decide to go ahead and spend thousands on marketing anyway. Their efforts will yield a low ROI, for obvious reasons. In fact, they may ditch campaigns that would be profitable if they had worked on their website conversion rates first.
Before going any further, consider some of these basic things that could help with conversion rates:
- Organise categories in a way that makes it easy for customers to find products.
- Use copywriting experts increase the impulse purchases – a great conversion optimisation technique. Landing pages that convert are essential to get users engaged quickly.
- Don’t make life hard; reduce the number of clicks it takes to checkout.
- Offer multiple payment options.
- Incorporate the right CTA (call to action) in the right place; make it stand out. Read this post on How To Make Call To Actions More Effective
| Before conversion rate work | After conversion rate work | |
| Monthly Visits | 50,000 | 50,000 |
| Conversion rate | 1% | 2% |
| Sales (monthly) | 500 | 1000 |
| Sales value | £100 | £100 |
| Average profit per sale (25%) | £25 | £25 |
| Total profit | £12,500 | £25,000 |
After focusing on increasing conversion rates, it is natural that something else will happen; order value will increase. WHY? Customers will be able to find products easier! There are a couple of ways to help facilitate the increase in order value:
- Offering free delivery for online orders. If the current average online order is £75.00, offer free delivery for orders over £85.00.
- Up-sell relevant products
- Offer bulk discounts
| Before conversion rate work | After conversion rate work | |
| Monthly Visits | 50,000 | 50,000 |
| Conversion rate | 1% | 2% |
| Sales (monthly) | 500 | 1000 |
| Sales value | £100 | £120 |
| Average profit per sale (25%) | £25.00 | £30 |
| Total profit | £12,500 | £30,000 |
There are hundreds of factors that affect website conversion rates and sale value. This has briefly touched on the subject. Now you know the importance, ask yourself questions relating to your site:
- Does the CTA stand off the page?
- Is the site easy to navigate?
- If a customer wanted to find a particular product, do allow them to reach their desired product, within a few clicks?
- How many clicks does it take to purchase a product? Could the checkout process be simplified?
- Do you just offer PayPal? Not everyone is as comfortable with it as business owners are!
Start your web page optimisation sooner rather than later!
Jason
I'm an internet Marketer with a love for online business. Get in touch if you need a helping hand with Internet marketing, SEO or Business
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