In this 7 step blogging tutorial, we are going to walk you through what helps to form a good blog post. If you are struggling to install WordPress or even generate ideas to content; read on!
Step 1 – Get a free blog!
The first step in this blogging tutorial is to get a business blog set-up on your domain. You might want to choose a separate domain, but if you want to contain SEO value, it is better to keep it on your current site
There are lots of free blogging platforms to choose from. Personally, we prefer WordPress. It is easy to use and there are 1,000s of great plug-ins available.
You have 2 options when it comes to installing WordPress on your domain…
- Use this guide which has full details on how to install WordPress.
- Use a Free WordPress Installation Service.
Step 2 – Installing Plug-ins
So you have figured how to install WordPress? Great! The next step is to make the most out of some of the best WP plug-ins available. There are thousands, so don’t get too overwhelmed. As you gain knowledge about blogging over time, you’ll figure out some extra plug-ins that are suited to your site.
Here is what we consider to be the top 5 WordPress plug-ins:
- Contact Coldform – The easy way to make contact forms!
- Shareaholic – Feel the power of social media!
- Google XML Maps – Make sure Google can find your website content!
- WordPress SEO by Yoast – Start ranking for your top keywords!
- Akismet – Fight spam the easy way!
Step 3 – Choosing a Theme
There are a few options when it comes to choosing a theme. You can run inline with your current theme/web design, use free WordPress themes or purchase a premium theme from the likes of Monster Templates.
Step 4 Developing Content
The first part of how to write blog posts is thinking of snappy titles. You don’t have to spend hours going through the thesaurus and incorporate huge words. All you need to do is:
- Make sure it is to the point
- Ensure that the title is directly related to what is inside the content
Learning how to blog takes time. You need to read relevant blogs and see what sort of topics they are coming up with. The main things you should consider before even writing the post title are:
- Will this post have any relevance to the potential customers you are trying to attract?
- Will these people really be impressed what they have read and feel like they are going away with actionable VALUE?
As an example, we offer guest posting services. To offer readers value, we don’t write a blog post about “What is guest posting?” just to stuff in keywords. Instead, we go and write about related topics that will attract them to our website. These people are website owners, so we talk about ways to promote their website. If you are a UK company, focus on what UK customers want to hear.
Step 5 – Structuring Blog Posts
You don’t need to structure a blog post in the same way, although it will allow your blog to have some kind of unique feel to it. Blocks of text are NOT easy on the eye.
Here are some things that are easy on the eye for you to try out:
- Tutorials & How To Posts
- Numbered lists
- Bulleted lists
- Info graphics
- Top Tips
- Top Resources
Step 6 – Using Images
Following on from blog post structure, try and include images where possible. If you have a high quality camera, take a picture of something that is included in the post. If not, then you can search OpenClipArt instead.
Step 7 – Finding Great Resources
Even opinion based blog posts should link out to other resources. Don’t be afraid of linking out. It adds value to your content. We have a top 5 WordPress plug-in list within the content of this blog post and we have linked to all 5!