5 Essentials Of Successful Guest Posting

With the recent Panda updates affecting many web based businesses, more and more people are looking to produce quality content. OK, so you have quality website content, but how can people find it? You still need links!

Finding blogs that accept guest posts is one way of building a segment of a link portfolio. It also helps to give your website some instant traffic.

 

1. Submission Guidelines

So you have opened up a Word document with over 2,000 words of guest posting guidelines; puts you off, right? It shouldn’t! A blog that has extremely strict posting guidelines means a few things:

• Your content and links will only be posted alongside other high quality content and links.
• The site is less likely to be penalised by Google updates and therefore, the back link will have SEO value for years to come.

2. Blog Relevance

Blog relevance is just as important. The website you are guest blogging on should contain relevant keywords and content. So if you run a plumbing store, write for construction and plumbing blogs.

You can find blogs that accept guest posts by searching for “Write for us”, “Guest posting guidelines”, “Submit articles” plus “your business niche” in Google.

So, if you have a team of plumbers, you should focus on the home improvement/DIY industry.

“Write for us plumbing” or “Write for us DIY” should do the trick…

3. Content Quality

Don’t just focus on quantity, but quality instead. Don’t just get accepted on a high quality blog, make your post stand out.

The page may have fairly little SEO value now, but if you produc

Really high quality web content, then you will get back links and social media shares to that page. This will improve the authority of that page and therefore, the quality (in terms of SEO value), of the actual link.

4. Link Building Strategy

Google does not like unnatural looking link building strategies. Vary your anchor text, deep link to relevant pages and even use the home page URL. Although it might not be a focus keyword for your link building strategy, if you are writing a post about outsourcing service providers, why not link to an article that is directly related to outsourcing service providers?

5. Regular Submissions

In terms of relative SEO value, each back link won’t be as valuable as the last. That is not to say that you shouldn’t keep submitting to the same websites. If you are getting clicks and the blog is relevant, then this guest posting opportunity is one that shouldn’t be passed up on. Guest blogging is also a way of networking, so the more you do it, the more potential clients you will see appearing at the gateway to your business!