Keyword Targeting – Effectively Serving User Intent

June 12, 2014Jason

This article details processes to help improve the pairing of keywords to your content by uncovering the intent behind a search. Exploring semantics.

What is the intent? To be educated, to find a price, to compare brands, to compare products and/or services and so on. I do use tools to help with keyword research.

This should be your #1 priority. Makes sense, given Google stresses the most “relevant” content ranks highest? Yet I see little mention of it on page 1 results for the very term I’m “trying” to serve. I focus on blog posts, but don’t be afraid to diversify your strategy.

A designer’s guide to Search Engine Optimisation

May 5, 2014Jason

Only writers need to worry about search engine optimisation, right? As a designer, you just need to worry about making the pages look all pretty.

Nope! Your work is every bit as crucial for SEO as the writer’s is.

Picture this

Search engines can only ‘see’ words rather than images, but that doesn’t mean pictures aren’t crucial to successful SEO. You simply need to make good, descriptive use of image alt tags – search engines will read these and, the better your descriptions, the higher up the rankings your page will go.

Imagine someone was looking for information on Van Gogh’s famous painting, Sunflowers. And – hey – you run a website all about classic art…

What you need to know about LinkedIn Marketing

May 5, 2014Jason

While it looks much more corporate and much less fun than Facebook , Instagram and Twitter, there’s no doubt that LinkedIn is hugely valuable for business marketing.

Where other sites take a bit more of a scattergun approach to sharing, LinkedIn allows you to develop a strong network of like-minded, passionate people who are interested in the same things you are – in other words, a hugely receptive network of customers. You can’t pretend you’re not interested in that, can you?

Using WHOIS – When Was A Domain Registered

March 24, 2014Jason

A client of ours asked this week how to find out when a domain was first registered, so we thought we’d write a short (very short!) guide.

It’s a very simplistic process.

1. Go to WHOIS.com
2. Type the domain domain into the search box (located top right)
3. Hit “WHOIS Lookup”

The result should be something similar to the image below. It will show when a domain registered for the first time and who the owner is.